i4pd were asked to design and develop an HD viewfinder for RED with alternative branding options.

Industrial design established a common optical chassis capable of being "own branded" or customised to suit specific customer requirements. Optical stability was achieved using bespoke extrusions to create a rigid chassis. Outer enclosure components consisted of extrusions and CNC produced end caps to achieve alternative branding opportunities. In the CAD environment, detailed CAD assemblies were generated to capture the design intent & PCB layouts.

Components were engineered for low cost tooling methods and a detailed 2D/3D manufacturing pack was created for release to production vendors.