Our relationship with Shot Scope began when CEO David Hunter selected i4 Product Design in 2016 to develop its next generation GPS golf watch – Shot Scope V2. We were challenged to design, engineer and support the manufacture of the device within eight months, ready for a 2017 summer launch.
Following the success of V2, a sell-out pre-sale campaign which attracted more than 5,000 users across 42 countries, the launch of the V3 watch had been highly anticipated. This time the product sold-out (25,000 units) within a few weeks.
Here’s how we approached the design.