Complex Design and Engineering for Cost Effective Manufacture.

How can mechanical design and engineering replace the role of a physio in spinal therapy? i4PD’s collaboration with Pacla Medical for the design of BackHug resulted in a robust, manufacturable, and clinically effective device now in use across the UK and US.

Background

Pacla Medical is a company focused on delivering a solution to back pain through their flagship product, BackHug, a robotic therapy system designed to replicate the techniques of professional physiotherapists. Using 26 precision engineered robotic fingers, it scans and treats the user’s back, targeting stiff joints and tension areas.

Courtesy of Backhug

The Challenge

Pacla’s vision for their next generation product was ambitious. Their early prototype was a great proof of concept, however, there were areas that needed refinement to make the product more effective and comfortable. The Pacla team had ambitious goals in mechanics, assembly, and ‘therapeutic effectiveness’ but lacked the internal time and resources required to meet their targets.

The company needed a partner who could:

  • Re-engineer the mechanical system from the ground up
  • Improve ergonomics and treatment precision
  • Optimise the design for manufacturability, cost and shipping
  • Provide hands-on, collaborative support through multiple iterations

Our product development involved a complex mechanical design with many unknowns. These challenges were beyond our in-house capabilities, and we needed the help and support of a dedicated, experienced engineering team.

ChongSu Lee, Founder & CEO of Pacla
After exciting initial discussions, Pacla engaged with i4PD as their design partner.

Process

i4PD began a re-design of the machine on a clean slate, working closely with Pacla to reimagine the product. The collaboration has spanned several years, through multiple iterations. Each iteration a response to clinical insights and patented engineering innovations.

Courtesy of Backhug

Standout Design Decisions

1. Compact Multi-Linkage Leg Rest.

One of the most technically challenging and impactful innovations was the redesign of the elevated leg rest. The original system relied on stacked cushions and failed to elevate the legs effectively. Our mechanical engineering team developed a clever multi-linkage mechanism using a simple actuator and rack-and-pinion system. This system allowed the leg rest to fold away into the unit while achieving the necessary elevation for effective therapy when folded out (a critical factor in patient outcomes).

2. Flat-Pack Upholstery System.

To address shipping inefficiencies, i4PD introduced a modular upholstery system using button-fix panels. This allowed the product to be shipped flat and assembled on-site, significantly reducing logistics costs and increasing the number of units that could be transported at once. Additionally, it also simplified maintenance and replacement of parts, improving the product lifecycle.

Throughout the projects, i4PD maintained a highly collaborative and communicative relationship with Pacla. The team worked closely with the company’s founder over multiple projects, responding to evolving clinical requirements and testing feedback.

Product Release 1 - Pre 2018
First prototypes developed outwith i4PD. Mechanical and usability challenges.
Early SEP
Formal proposal agreed. i4PD teams start work promptly to satisfy the tight deadline.
Product Release 3 - 2023
Compact leg rest system, scapular treatment, flat-pack upholstery. Circa 250 units in circulation.
Project History
BackHug
Product Release 2 - 2019
i4PD partnership begins. Full redesign; spinal indexing, early leg rest concept. Foundation for future versions.
Product Release 4 - 2025
Design optimisations for cost, performance, and manufacturability. Target of > 10,000 units per annum. 






We found the team to be comprised of experienced, high-quality engineers who could tackle any challenge we presented. Even when specific issues initially seemed daunting and difficult to address, the team consistently found ways to resolve them, often by developing innovative solutions.

What stood out was their multi-layered engineering revision and quality control process. This ensured that every piece of engineering work, big or small, was thoroughly reviewed by the team before finalisation

ChongSu Lee, Founder & CEO

Result

The latest BackHug production model includes:

  • A robust spinal indexing system with fewer, more effective fingers
  • A compact and foldable leg rest using considered linkages and actuators
  • Strong, reliable and manufacture friendly chassis
  • Flat-pack upholstery panels that reduce shipping volume and simplify assembly
  • A design optimised for large scale production and deployment in the UK and US

The device delivers deep tissue therapy comparable to a professional sports massage. A mobile app supports Pacla’s control system, which allows the user to specify adjustable intensity and targeted treatment zones.

Courtesy of Backhug
"Thanks to i4PD’s quality work, we now have a product that performs exactly as intended. We've received a great deal of positive feedback on its therapeutic effectiveness, robustness, and aesthetic design."
ChongSu Lee, Founder & CEO of Pacla
Complex Designs don't have to equate to costly manufacture. Book a call with i4PD today. 

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Clients & testimonials

  • i4pd were able to bring our very early product concept and technology to life as a commercialised product ready for mass-production. Their design input has been invaluable when it comes to everything from concept development and styling to detail design. We have been very happy with the results from i4pd and will be considering them for future projects.
  • Clients i4pd | ShotSope Technologies
    i4pd have the knowledge, skills and experience to take a product from concept through to volume manufacturing. Their background was essential during development of the Shot Scope products. The team worked in parallel with the Shot Scope electronics designers to ensure a commercial product that could be manufactured in volume was produced.
  • i4pd has made the process easy for us to get to the point where athletes of all ages and levels are using PlayerData EDGE. They responded well to feedback and changes, making sure the product was not just right for our customers, but for us too. We’ve completed multiple projects with i4pd and will continue collaborating with them as they have a clear understanding of our brand and our customer needs.
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