At the outset of a development project we research the market, consider what competitors are doing and determine what is perceived as good or bad practice. We evaluate ergonomic and accessibility issues as well as mechanical challenges such as ruggedness or performance in harsh environments. At the same time we consider how to realise the client’s aspirations for the look and feel for the product and the brand.
The concept generation phase is where we challenge the product research, explore alternatives and stretch our creativity to introduce new ideas. This formative and iterative process is where real team work comes into play, validating the concepts from inception through to a pragmatic point of transition into detailed refinement within the subsequent engineering phase.
Jonathan initially spent a day at i4pd helping the team on a product pitch. We won the pitch and Jonathan got the job. His conceptual and visualisation skills impressed us, not to mention his extremely detailed sketches. A master at utilising digital techniques to communicate design concepts, he is our resident 3D animator. Jonathan is always developing his skills and keeps up to date with developments.