Inside Look: How to evolve your product Posted on 22/07/2020

Project Debrief: A chat about product iteration

When you have a successful product like Shot Scope, why iterate?


Following the success of the partnership that produced the Shot Scope GPS Golf watch, V2, a sell-out pre-sale campaign which attracted more than 5,000 users across 42 countries, i4pd and Shot Scope joined forces again to support the recent launch of the highly anticipated Shot Scope GPS Golf Watch V3.

About the event

In this session, i4pd are joined by their client Shot Scope to discuss the formation of their partnership which has carried their GPS Golf watch through two full product evolutions in the space of 3 years. In addition to the broad topic of a creating an Earliest Sellable Products vs Earliest Lovable Product, you’ll also hear about the challenges of iterating the Shot Scope watch and design approach that overcame them in taking the Shot Scope V3 to market.

The talk took in live Q&A and was a chance for listeners to ask the founders and us as their design partner questions such as how we are able to take on some of biggest names in consumer electronics and make the product a success in the market.


• Founder and Manager Director i4 Product Design, Brian Combe

• Founder and Technical Advisor i4 Product Design, Ewan Maxwell

• Shot Scope CEO, David Hunter

• Shot Scope CTO, Lewis Allison

Catch-up on the recorded session


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